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News Plus

News Plus

News Corp corrals factions in bid to best Nine with 16m audience IDs, advertiser match rates, cut Big Tech’s turf; switches on CDP, launches on-platform video commerce play

By Paul McIntyre & Brendan Coyne

3 May 2022 5 min read

By Paul McIntyre & Brendan Coyne -

3 May 2022 5 min read

News Plus

News Plus

News Corp boss Michael Miller says ‘we probably had too many products’; ex-Nine digital exec Pippa Leary hired to clean-up for ‘fewer, bigger, better’

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

By Paul McIntyre - Executive Editor

21 September 2021 6 min read

IWD Special

IWD Special

Lessons from 30 years as a media saleswoman

By Lou Barrett - National MD of Sales, News Corp

7 March 2021 2 min read

By Lou Barrett - National MD of Sales, News Corp

7 March 2021 2 min read

Industry Contributor

Industry Contributor

Dump the single channel sell job - it's pointless and self-serving

By Lou Barrett, Managing Director, National Sales - News Corp Australia

13 December 2019

By Lou Barrett, Managing Director, National Sales - News Corp Australia

13 December 2019

Industry Contributor

Industry Contributor

Cutting ad budgets in a downturn is a mistake. An expensive one

By Lou Barrett, Managing Director, National Sales - News Corp Australia

23 September 2019 3 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

23 September 2019 3 min read

Industry Contributor

Industry Contributor

Dump the single channel sell job - it's pointless and self-serving

By Lou Barrett, Managing Director, National Sales - News Corp Australia

26 August 2019 2 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

26 August 2019 2 min read

Industry Contributor

Industry Contributor

I'm biased but the 'orgy of short-sightedness' is hurting marketing

By Lou Barrett, Managing Director, National Sales - News Corp Australia

19 August 2019 2 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

19 August 2019 2 min read